12 Million in Line: LA28's Visa Presale Closes as the Drop 2 Draw Looms
The three-day Visa presale for 2028 Olympics tickets ends today, with the next big public on-sale — Drop 2 — set for August 10–20 and every Olympic sport on the board.
The biggest ticket operation in Olympic history just hit another gear. More than 12 million people worldwide have now registered for a chance to buy tickets to the Los Angeles 2028 Games, according to LA28 organizers — up from 5 million in February, spanning more than 200 countries and all 50 U.S. states.
What's happening right now
A Visa cardholder presale has been running July 29–31, closing today. Purchases in that window must be completed with a Visa card — a standard perk for the Games' long-time payment partner.
Drop 2: the next real shot at seats
The second public on-sale, Drop 2, runs August 10–20. Fans selected in the random draw will be notified by email on August 6–7 and get a 48-hour window to buy. Per LA28's announcement, Drop 2 includes tickets across all Olympic sports and multiple price tiers — including seats from $28. Fans who registered by the July 22 deadline are in the draw, and anyone entered in Drop 1 carries over automatically until they hit purchase limits: 12 Olympic event tickets per person (max four per Ceremony), plus up to 12 separate football tournament tickets.
The number to watch
Drop 1 moved more than 4 million tickets — but organizers say nearly 75% of them went to Los Angeles and Oklahoma City locals, and about 95% of sub-$100 seats stayed local. That makes Drop 2 the first real read on global demand: with two years of runway left, LA28 CEO Reynold Hoover is betting the reach goes far beyond Southern California. "Twelve million people registered for a chance to buy tickets, a historic show of excitement, and it's only the beginning," Hoover said.
For fans who miss out in August, LA28 has signaled this is a multi-drop process — registration and future sales phases continue at Tickets.LA28.org.